Chennai: AIADMK chief Edappadi K Palaniswami has directed the party’s IT wing to play a greater and effective role by leveraging the latest technology, especially Artificial Intelligence.
Also, he strongly advocated for the party members to adapt to technological development and make their presence vibrant both digitally and in the traditional field.
The AIADMK general secretary’s advice during his consultation with the party’s district office bearers this week comes in the wake of the Dravidian major being confronted with a generation gap in how it handled social media, impacting its electoral outcomes, in comparison with the DMK and the two-year-old TVK.
On Thursday, Palaniswami held consultations with functionaries from Dharmapuri and Krishnagiri districts. According to party sources, several office-bearers criticised the functioning of the party’s IT Wing during the election campaign. Palaniswami, in turn, is said to have observed that several affiliated wings had also failed to function effectively during the polls.
Against this backdrop, the MGR Youth Wing, led by its secretary and former MP SR Vijayakumar, held a consultative meeting on Friday. Sources said several functionaries expressed disappointment over the limited importance accorded to Youth Wing members and the lack of opportunities to contest elections despite their work for the party.
Party sources said the growing discontent stems from the leadership’s failure to effectively coordinate the activities of the affiliated wings and adequately recognise their office-bearers through organisational appointments and electoral opportunities.
Meanwhile, the MGR Youth Wing adopted a resolution thanking AIADMK chief Edappadi Palaniswami for leading the NDA to victory in 52 Assembly constituencies. Another resolution criticised the TVK government, alleging that its functioning was similar to that of the previous DMK government.
