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Brand Is Never Permanent in Cricket

The Indian Premier League has once again reminded the cricketing world of a timeless truth — reputation alone cannot win matches. In modern cricket, players are branded, auctioned, celebrated, and marketed like global icons. Franchises spend crores to acquire star players based on past performances, reputation, and perceived value. Yet, when the tournament begins, the…

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Maheshwar Singh image

Adapt or Perish: The New Grammar of Cricket

Cricket, like all living organisms, evolves. And in today’s game—particularly in the high-octane environment of leagues like the Indian Premier League—the change is not gradual, it is ruthless. What was once considered classical is now outdated. What worked yesterday can expose you today. The idea of “360-degree cricket” is no longer revolutionary; in fact, it…

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