Chennai: A private poll strategist, JVC, on Wednesday released findings from a statewide survey in Tamil Nadu, projecting an electoral advantage for the National Democratic Alliance (NDA) amid what it describes as growing anti-incumbency against the ruling Dravida Munnetra Kazhagam (DMK).
In a social media statement, JVC claimed confidence in its projections, noting that its conclusions were based on “extensive travel” across the state. “It was not the case when we started. It’s the outcome of extensive ground-level engagement,” the agency said.
According to the pollster, the survey covered both urban centres and rural interiors, including remote hamlets. It reported encountering widespread dissatisfaction among farmers, pointing to what it described as a consistent anti-incumbency sentiment across villages.
The survey also highlighted concerns raised by women respondents, many of whom allegedly expressed anxiety over personal safety under the current administration led by Chief Minister M. K. Stalin. In urban and semi-urban areas, respondents reportedly flagged a rising drug menace, with concerns about its impact on youth and children.
JVC further claimed that issues related to water management emerged as a significant factor influencing voter sentiment. Respondents reportedly referred to initiatives such as the Kudimaramathu scheme, lake desilting, groundwater improvement measures, and construction of check dams undertaken during the tenure of former Chief Minister Edappadi K. Palaniswami, suggesting these efforts had since been neglected.
Economic concerns also featured prominently in the findings. Some respondents alleged that welfare benefits were offset by rising costs of essential commodities, placing additional financial strain on lower-income groups. Allegations of corruption across government departments were also cited as a recurring theme in voter feedback.
The survey flagged discontent over procurement systems for agricultural produce, including the token system and minimum support price (MSP) mechanisms. It also noted criticism of pre-election welfare measures, such as distribution of laptops, which respondents reportedly viewed as last-minute efforts to influence voters.
“People are openly expressing their views and questioning governance. There is a sense that while governments may influence media narratives, voters remain determined to make their voices heard through the ballot,” the statement said, referring to the upcoming polling date.
However, JVC has not disclosed the sample size or detailed methodology of the survey, making it difficult to independently verify the findings.
Definitely one can observe patterns of voters behaviour change for qualitative assessment choices with increased awareness. Slowly as India is economically developing, issue based preferences are emerging. The present middle aged and youth are slowly leaving their age old conservative patterns of voting and shifting towards non corrupt , broad based ideals overall. Factors determining voting behaviour change with the new age generation think tank .