Software beats scarcity: Bengaluru startup’s EV motor could rewrite the global auto playbook
Rajarao Pochiraju For more than a decade, some of the world’s biggest automobile manufacturers have pursued what seemed like the holy grail of electric mobility—a high-performance electric motor that does not depend on rare earth magnets. Billions of dollars have been invested, research teams assembled and futuristic concepts unveiled. Yet, commercial success has remained elusive….
