Mumbai: Actor Priyanka Chopra Jonas has been named an ambassador for the 2026 LVMH Prize final and will present the prestigious Karl Lagerfeld Prize at the ceremony in Paris, France.
The actor, who is a Dior ambassador, will join fellow Dior ambassador Jennifer Lawrence and Thai actor Urassaya “Yaya” Sperbund, a face of Louis Vuitton, as presenters at the ceremony to be held at the Fondation Louis Vuitton, a press release said.
The official Instagram page of the LVMH Prize announced Chopra Jonas as one of the ambassadors for the event.
Priyanka will present the Karl Lagerfeld Prize, which includes a €200,000 grant along with a year of mentorship. The programme covers areas including sustainability, communication, marketing, manufacturing and financial management.
Jennifer Lawrence will present the €400,000 Grand Prize, while Yaya Sperbund will present the Savoir Faire Prize.
Priyanka’s role at the ceremony comes as she continues her association with the international fashion and luxury industry. The actor has represented Dior as an ambassador and has regularly appeared at major fashion events in Paris and other global fashion capitals.
Nine designers compete for LVMH Prize honours
The finalists for this year’s LVMH Prize include Julie Kegels, Petra Fagerström, De Pino, Ponte, The Vxlley, Institution, Lii, Colleen Allen and Yoshita 1967.
The winners will be selected by a jury comprising prominent figures from the international fashion industry. The jury includes Celine’s Michael Rider, Loewe’s Jack McCollough and Lazaro Hernandez, Pucci’s Camille Miceli, and Pietro Beccari, chairman and CEO of Louis Vuitton and LVMH Fashion Group.
With Priyanka, Jennifer and Yaya presenting the three awards, the ceremony will bring together established names from entertainment and fashion while putting the focus on the next generation of designers.
