New Delhi: Prime Minister Narendra Modi on Friday condoled the death of advertising legend Piyush Pandey, saying he would fondly cherish interactions with him over the years.
Considered as the architect of modern Indian advertising, Pandey, 70, was widely credited for his contribution to the BJP’s 2014 Lok Sabha election campaign.
“Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications,” Modi said in a post on X.
In a 2014 interview with a media house, Pandey talked about building a campaign for the BJP government with the tagline “Ab Ki Baar, Modi Sarkar.”
Pandey had been working in the advertising industry for nearly four decades. He was the Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy.
Pandey joined Ogilvy in 1982 and wrote his first advertisement for Sunlight Detergent. Over the years, Pandey created some of the iconic advertisements for brands like Fevicol, Cadbury, Ponds, Vodafone and Asian Paints.
Pandey made his acting debut in 2013 with the John Abraham starrer “Madras Cafe”. He also featured in Magic Pencil Project Videos, a marketing campaign by ICICI Bank.
Pandey wrote the lyrics for the “Mile Sur Mera Tumhara,” an Indian song that promoted national integration and unity in diversity. He also co-wrote the screenplay for the film “Bhopal Express.”
He was awarded the Padma Shri in 2016.
