New York: India’s tourism and cultural destinations were showcased at a leading travel show here, offering thousands of visitors an insight into the rich heritage and culinary experiences the country has to offer.
The Consulate General of India in New York participated in the Travel & Adventure Show 2026 held at the sprawling Jacob Javits Centre in the city, “offering visitors a vibrant window into India’s tourism and cultural landscape with over 10,000 visitors.”
This year, the ‘India Pavilion’ was situated right at the main entrance of the expansive convention centre, occupying a prominent position at the trade show.
Consul General of India in New York, Binaya Pradhan, inaugurated the much-anticipated India Pavilion. This year’s pavilion witnessed increased participation from Indian tour companies keen on expanding their reach into the U.S. market. Pradhan emphasized the strategic goal of integrating Indian tourism more prominently into the American mainstream, aiming to attract not just current visitors but also future generations of the Indian-American community.
Attendees experienced traditional Indian culture through dance performances, VR sessions, and authentic culinary tastings. The event featured a unique Madhubani painting by artist Nupur Nishith, blending Indian art with New York City icons. The initiative is part of India’s broader strategy to enhance tourism, utilizing electronic visas and partnerships with airlines and travel companies to streamline the journey for American tourists.
