Panjim: After years of winning national and international competitions, Cheers group with over 120 brands including renowned Kadamba Single-malt and Labrodog Premium Scotch pegged at a Value of INR 800 crores catapulted itself to new heights this past week by being awarded GinSin as ‘India’s Best London dry Gin’ at the World Gin Awards 2025 in Norwich, UK.
The “World Gin Awards” are widely regarded as the “Oscars” of the gin industry, recognizing excellence in gin production globally. The awards, organized annually, select the best gins in various internationally recognized styles and promote them to consumers and the trade. They are considered a prestigious competition, similar in stature to the Academy Awards for film.
“London Dry Gin is one of the world’s most popular gin styles, making it an incredibly competitive category. It’s rare for a gin brand to win Gold and also Country’s Best in this exclusive category,” says Ashwin Balivada, CEO of Cheers group, who mastered Business Management from Cambridge University, UK.
The World Gin Awards select the very best gins in the internationally recognised gin styles and promotes the world’s best gins to trade and consumers. The award is equivalent of winning the World Cup of gin, with the top entries from each country required to compete against one another until a winner is decided.
“To earn Gold medal and be considered the best in Country in London Dry Gin category for our GinSin as well as Bronze medal for our Diamon gin in the classic gin category show’s that our focus on generating more excellence in the gins we make is resonating with the world’s premier spirit,” says Dr. Mohan Krishna Balivada, founder of Cheers group and World’s first alco-bev marketing Doctorate.
Cheers Group’s gins beat competitors from the highly fancied Gin-producing countries of England, Ireland, Scotland, France, Japan, and the United States, among many others. Also, have been consistently performing at a global level, reaffirming their status as India’s most highly awarded gins of global standards.
“Winning in both the traditional London Dry Gin category as well as the classic gin category shows that our focus on generating more globally accepted gins we make is resonating with the world’s premier spirit judges,” adds Dr. Krishna.
The World Gin Awards commend the best gins in the world, with entries from across the globe tasted by very expert judging panel to decide the World’s Best. “Our ambition is to be India’s most recommended gin brand and globally acclaimed, with such outstanding world-class awards, it allows us to stand behind our brand messages–better gin makes better drinks. Our special edition Black bottles are a fan favourite among customers across continents,” adds Ashwin.
Swirl, sniff, sip, repeat. Having a medal on your bottle can do wonders for a gin – opening it up to new opportunities and boosting awareness, while securing its spot as an internationally acclaimed tipple.
