(Our Business Desk)
Dr. Mohan Krishna is the World’s first liquor marketing Doctorate and founder and CEO of Cheers Group–India’s super premium Spirits producer, with award-winning world-class brands like Labrodog Scotch 12 years and Three Monkeys Indian Single-malt has been ranked among the Top 50 CEOs responsible for generating billions of jobs and a trillion-dollar-plus economy.
Dr. Mohan Krishna is one of those legends who started his journey in the liquor industry in the 80s. He worked in key positions with companies like United Spirits, Arlem Breweries, Shaw Wallace, and SAB Miller, later quit his cushy Job, and started an entrepreneurial journey in the year 2009.
Distilled traditionally and leisurely (like the Goan Susegad way of life: relaxed and laid-back) and aged for years in oak casks, Three Monkeys Indian Single Malt whisky is known for its excellence and going to make for a prized possession. It’s not only India’s most highly awarded single malt whisky but among the most prestigious and honored whiskies bagging international awards. With its Indian craftsmanship, its rich heritage makes it one of the rarest whiskies in the world.
The Three Monkeys name has since become synonymous with the concept of excellence through innovation. The brand’s award-winning series of competitions is a prime example. It won many prestigious gold medals at several competitions, including at SIP International awards in California, USA, and New York International Spirits Competition. The Three Monkeys Indian Single Malt has also the global distinction of being featured in the International Malt Whisky Year Book 2022 and 2023.
Labrodog Scotch marked a golden milestone for Cheers Group as it not only proved to be an attractive brand for premium liquor lovers with a superior blend but also its presentation in well-crafted bottle packaging in the competitive scotch whisky market in India and the world. Dr. Krishna said the market is vibrant and growing rapidly. “Liquor market is very good in India now and growing fast. The market is absorbing new Made in India brands apart from international brands,” he said.
The Cheers Group is an internationally acclaimed, highly innovative beverage alcohol conglomerate with a stunning portfolio. The group is a manufacturer and exporter of a variety of new-age beverages and has a presence in India and international markets with its award-winning brands.
Dr. Mohan Krishna has been earlier conferred with the most prestigious ‘Global Indian of the Year Award’ also “Alcobev marketing guru” and “Marketing Scientist of the Millennium” awards. He predicts that the Indian single-malt whisky sector is set to grow world-over due to premiumization, while also revealing their secret of winning over 100 national and International awards from just about all the top competitions.
