PR is the best tool to throw light on the truth:  Dr. KV Ramanachary 

Hyderabad: Public Relations is an essential tool to remove the dark clouds created by misinformation-led misunderstandings in the lives of people and institutes, Dr. KV Ramanachary, Advisor to the Government of Telangana, has observed.

He called upon every government, private and corporate department, and business establishment to appoint a PR Officer to disseminate the right message while countering false propaganda against them. “Everyone and every department should realize the fact that PR setup is the only way to throw light on facts. Those who don’t have PR support or a mechanism to spread the right information are bound to face issues,”

Dr. Ramanachary said while addressing a gathering after presenting “DrCVN-PRSI Best PR Manager National Award of the Year 2023” to Dr. Harsha Bhargavi, Assistant Director (PR), National Gallery of Modern Art, New Delhi, at an impressive program here on Sunday. The CVNPR Foundation and Public Relations Society of India’s Hyderabad chapter jointly organized the Public Relations Education Day to mark the birth anniversary of the PR Guru, Dr. CV Narasimha Reddi.

Flanked by Ambassador C. Rajashekar, IFS, OSD in States Division, Ministry of External Affairs, Dr. Ajit Pathak, PRSI national president, IT expert Hemanth Satyanarayana, and other dignitaries, Dr. KV Ramanachary gave away awards to the Best PR teachers, councilors and students.

While stressing the need for the right communication and positive PR from everyone in day-to-day life, the speakers hailed the yeomen services rendered by the late Dr. CV Narasimha Reddi for the PR profession and education. In response to a request placed by the PRSI Hyderabad chapter and Dr.KV Ramana Chary, Dr. Ajit Pathak declared that August 6 would be celebrated across the nation as the National PR Education Day amidst a round of applause.

Hemanth Satyanarayana, Founder of Imaginate Collaborate in VR/AR in his keynote address explained how Artificial Intelligence is going to dramatically change the face of communication and the role of PR. Ambassador Rajashekar shared interesting anecdotes to underline the role of PR in creating bonhomie in international relations. He said that a well-thought-out PR exercise could alleviate the fears of the Japanese government and people after India had conducted nuclear tests.

Y.Babji, Editor of PR Voice and Legal Advisor to PRSI and the National Vice-President (South) of PRSI Mr. U S Sarma recollected the remarkable contribution of Dr CV Narasimha Reddi to the PR field. C. Ravinder Reddy and C. Rama Devi of CVN PR Foundation and Dr. S. Ramu and K. Yadagiri of PRSI Hyderabad chapter also spoke. About 200 PR and Corporate Communication professionals from Telangana, Andhra Pradesh, Odisha, Tamilnadu, and Maharashtra took part in the PR Education Day celebrations.