Panaji: A moment of National Pride at India Star Awards 2024 (initiated by the Government of India), Cheers group achieved historic triumph with its flagship Van Louise Premium XO Brandy winning the National award.
Van Louise Premium XO Brandy brings together French finesse and Indian tradition. An exceptional blend of rare matured French grape spirit and exotic flavors dabbles with the tastes of royalty, that’s truly exquisite. It shines a warm and deep amber, unleashing a bouquet of mesmerizing tastes on the palate. Packaged in an alluringly diamond-cut bottle, it gives off an aristocratic air of French grandeur.
India is the world’s second-largest brandy market, accounting for 39 percent of global consumption, and it is the second-largest spirits category in the country. India’s premium brandy sector is growing about five times faster than the brandy category as a whole in the country.
Under the leadership of visionary founder Dr. Mohan Krishna Balivada and CEO Ashwin Balivada, Cheers Group has become synonymous with luxury in the beverage alcohol industry. Known for crafting iconic brands like Kadamba Single-malt whisky, the group has won over 200 National and International awards across its broad portfolio of ultra-premium spirits, placing its value at an impressive INR 700 crores. With international capital equity funds eyeing stakes in this innovative successful conglomerate–poised for global expansion.
Dr. Mohan Krishna and Ashwin Balivada admit “We are honored to receive this outstanding National award”. As Premium Brandy was becoming an international export product it was starting to compete on the global market. Quality and consistency were a worthwhile investment.
“The dedication to meticulous craftsmanship and an unwavering pursuit of excellence lies at the heart of Van Louise Premium XO Brandy. Each bottle is a testament to this philosophy, offering a distinctively exotic and euphoric journey for brandy enthusiasts worldwide” says Dr Mohan Krishna Balivada founder of Cheers Group and the World’s first alco-bev marketing Doctorate.
Van Louise Premium XO Brandy is aged in oak casks, a blend of grain spirit with French and Indian grape brandies. Boasting woody flavours with fruity notes of pear and apple, the palate is rich with hints of raisin, vanilla, and honey.
“Our aim is to grow the business significantly, and our Van Louise Premium XO Brandy is committed to the market. It fortifies our premium portfolio as we continue to capture a larger share of the brown spirits category” says Ashwin Balivada CEO of Cheers Group who mastered Business Management from Cambridge University UK.
Brandy is primarily a winter drink that provides warmth to the body and is surprisingly not much consumed in the cold regions of India in the northern and eastern states, but rather more consumed in the South of India and in all seasons!
The exquisite Van Louise Premium XO Brandy offers complex fruity aromas and delicate oak notes to consumers, bestowing a smooth and velvety texture. The unique packaging depicts opulence in a meticulously sculpted diamond cut-glass decanter bottle signifying exclusivity, prestige and luxury. Priced at ₹1610/- in Goa, can vary up to ₹3300/- in other States depending on levies.
