Panaji: Global awards, increased affluence and a mass of revellers trying new brands with international and internet exposure have rocked India’s single-malt whisky landscape.
Established global brands such as Glenlivet, made by France’s Pernod Ricard and Talisker by Britain’s Diageo fight for shelf space with local rivals Kadamba, Indri, Amrut, Rampur and Paul John single-malts.
Award-winning Kadamba festival edition was launched in high-end outlets. The special festive-edition pack that makes for the perfect gift for your loved ones or even a brilliant addition to your own collection consists of one 750ml 3D cut-glass bottle and two exclusive glass tumblers for your celebrations.
“Kadamba Indian single-malt whisky gives a sense of National pride, and goes well with Indian food. Nothing beats Indian malts in pairing with our kind of food, which is spicy,” says Dr. Mohan Krishna founder of Cheers group.
India, the world’s biggest whisky market, of late witnessed global brands that have focused on single-malts aged in Scotland, now launching Indian single-malts to tap the boom.
“Kadamba single-malt whisky has an exceptional aromatic intensity that comes from handpicked casks from selected reserves, is specially crafted for the tastes of modern whisky enthusiasts,” claims Ashwin Balivada CEO of Cheers group.
“The stunning Kadamba limited edition pack makes a unique present for loved ones, family gatherings and to celebrate the most luxurious night out with friends,” adds Dr. Divya Balivada Global Creative Director of Cheers group.
Kadamba bagged many International awards that not only honor the rich heritage of the Kadamba dynasty, from which the whisky draws its name and symbolizes the Golden Age of Goa, but also firmly establish India as a producer of world-class single-malt whiskies.
