The article addresses a critical issue in today’s society: the urgent need for media literacy in an age dominated by misinformation, particularly through social media. As global dynamics shift rapidly, nations are compelled to prioritize their security and prosperity. Meanwhile, individuals across professions engage with current events, often interpreting them through personal lenses.
Social media has made it easier than ever for anyone to voice an opinion. While this democratization of expression has its merits, it also leads to confusion, especially among those lacking the tools or time to critically evaluate the flood of information. Alarmingly, falsehoods often spread faster and more widely than the truth, creating a media environment where entertainment frequently overshadows substance.
In this context, “edutainment”—a blend of education and entertainment—offers a constructive alternative. It engages audiences while fostering awareness and critical thinking. More than ever, we need informed citizens who can analyze news objectively and distinguish between fact and fabrication. National interest must take precedence over personal or political agendas. Sensational headlines may grab attention, but real progress lies in what genuinely serves the public good.
Media literacy is distinct from general literacy. In today’s digital age, it is not just important—it is essential. While some intellectuals possess the analytical skills to foresee the broader consequences of current events, their insights must be used responsibly. These individuals should employ their emotional intelligence and communication skills to guide society in a positive direction, not be exploited by those with hidden agendas.
Ironically, many educated individuals, well aware of the dangers of misinformation, still find themselves vulnerable to it. Despite their knowledge, they often fall prey to misleading narratives—victims of either poor judgment or manipulation. Overburdened by the demands of work, family, and daily life, they lack the time or energy to critically assess the information they consume. This opens the door for misinformation to take root, fueled by those who exploit social vulnerabilities for personal or political gain.
This cycle underscores the urgent need to strengthen media literacy and critical thinking. Deception thrives when the public lacks the skills to question and verify. In today’s media-saturated world, these skills are not optional—they are survival tools.
I firmly believe media literacy is indispensable for every citizen. By honing our ability to analyze sources, detect bias, and separate fact from fiction, we protect not only our interests but also our collective well-being. Media literacy helps preserve valuable human and financial resources, ensuring that accurate information reaches the public on economic, social, political, and cultural matters—whether via traditional newspapers or modern digital platforms.
A media-literate public is better equipped to engage in informed debate, uphold democratic values, and make decisions that benefit their lives and communities. Promoting media literacy in schools, universities, and public campaigns is vital. It is a shared responsibility—one that educators, policymakers, and society as a whole must embrace with urgency. (The author is a retired Government Degree College Lecturer.)
