Panaji: The spending power of urban Indian consumers is rising with India’s economic growth and its ‘openness to global trends’ attracts luxury brands. It’s amazing to see how barely two-year-old brand ‘Kadamba Indian single-malt whisky’ not only competing pan India but truly standing out on the world stage.
Today, we are surrounded by numerous brands mostly dominated from all over the world. Some may question the significance of Indian brands in the Western-dominated modern world. It would be good to enlighten them with the names of Indian brands that they thought were foreign. There exists a collection of brands that we pass off as imported just because it was brought by a friend from Duty-free or foreign shores and one such example is ‘Kadamba Single-malt whisky’.
Crafted by Cheers Group, India’s luxury spirits conglomerate, having bagged over 200 National and International awards with its luxury portfolio valued at an impressive INR 650 Crores stands as a beacon of distinction. Cheers Group, under the visionary leadership of its founder Dr. Mohan Krishna, a trailblazer in the global whisky industry and Ashwin Balivada CEO of Cheers group, has consistently pushed boundaries. Kadamba, matured in European oak and bourbon casks, is a testament to India’s formidable entry into the world of single malts, often outshining its Scottish counterparts in blind tastings.
“Changing the attitude towards creating something new is very essential and always start with confidence. Success stories are made only when you decide to change the course of life” says Dr Mohan Krishna founder of Cheers Group and the World’s first alco-bev marketing Doctorate.
Kadamba single-malt is on the rise bagging many accolades worldwide. Whisky enthusiasts around the globe are vying to celebrate this cherished spirit. We present a curated selection of the latest award-winning ‘Kadamba’ signature release that’s capturing the attention of connoisseurs and newcomers alike.
“Overcoming social stigma can take you a long way to achieve your goals. A persistent attitude is essential in getting a position as an Indian brand among international brands” says Ashwin Balivada CEO of Cheers Group who acquired an MBA from Cambridge University UK.
The biggest challenge and responsibility to producing Kadamba single-malt is to keep up the legacy of the Kadamba dynasty that ruled Goa for around 300 years which termed as Golden Age of Goa.
Kadamba single-malt is expertly distilled at Imperial Distillers, of Cheers group located in the scenic region of Goa, is renowned for its exceptional whisky. The distillery draws upon centuries-old Scottish techniques and the pure waters of the distillery region to create its distinctive spirits.
Kadamba Indian single-malt whisky is distilled in Copper-pot stills and undergoes a patient aging process, maturing silently in various imported wooden barrels, near the historic town of ‘Kadamba’ in North Goa. This triple-cask matured masterpiece is a symbol of royalty, offering a unique blend of earthy peat notes and the subtle embrace of the Goan ocean breeze leading to rare ultimate humidity aging process. Cheers!
