Maltage whisky outsmarts premium category “blending with Single-malt”

 Panjim/Hyderabad: Little wonder we are the darlings of the world’s largest whisky consumers. Indians love their whisky and we are the largest whisky-consuming nation in the world with 242 million cases consumption annually. 


Maltage aged malt whisky is an exclusive offering from India’s luxury spirits conglomerate, Cheers Group having a wide range of award-winning rare and exceptional whiskies, best-sellers, and limited editions. Maltage is 100% all-natural Indian single-malt blended premium whisky with no added flavors. It’s a distinctive hand-crafted whisky born out of Master Blender’s passion for whisky-making. A rare whisky with 100% aged Indian single-malt blended to perfection with premium Indian grain spirits, for that full-bodied, smokey character recognized and rewarded the world over. 


The brand has been a pioneer in driving initiatives that redefine premium whiskies. Maltage aged malt whisky has been put through the metaphorical wringer to create a spirit with great taste. With the layered complexity that can only stem from double charred wood, which leaves it with nutty butterscotch notes, and a smooth toasted wood and vanilla finish that lingers just long enough. 


“If Maltage aged malt whisky is an uprising, it is not a coup. The quality of this whisky simply gives greater choice for the whisky connoisseurs as this is the only whisky in the blended Indian Single malt whisky category” says Dr. Mohan Krishna, founder of Cheers group. 


“Maltage aged malt whisky provides our connoisseurs with an engaging and experience-led way to enjoy aged Indian single-malt blended whisky with a style,” says Ashwin Balivada, CEO, of Cheers Group. 


“We’re proud to have elevated the single-malt blended whisky experience for our discerning consumers, providing them with an enjoyable and seamless way to explore the category,” says Dr. Divya Balivada, Global Creative Director, Cheers Group. 


The Maltage “Gift-pack” with a free glass tumbler, comes with a storytelling theme on the brand’s packaging, with the whisky-making process tale represented on the whisky’s mono-carton and label with all illustrations.


“In today’s increasingly automated world, it’s our craftspeople’s pursuit, passion, and endeavor that makes our Maltage aged malt whisky so unique” adds Ashwin.  


Luxury at affordable price @1320/- for 750 ml sleek distinctive green bottle packed-in storytelling Gift-pack mono-carton of Maltage Rare & Exceptional collection is available at liquor outlets across twin-cities of Hyderabad and major towns in Telangana. Cheers!