Kadamba Indian Single Malt Cheers Despite Trump’s Tariff Heat

Panaji: Trump’s “explosive” tariffs are now in effect, including 104% on China, the world’s biggest exporter. Also on the list are 60 of the “worst offending” countries – who will face tariffs ranging from 11% to 50%.

President Trump, in a historic measure to counter higher duties on American products imposed globally, announced reciprocal tariffs. Meanwhile, a broader negotiation push is taking shape as new US tariffs across 185 countries go into effect. In the short run, this will adversely affect the US economy first and foremost, it is a self-goal as footballers would say!

US has applied tariffs on other countries also, and India would be competing with producers from those countries. The overall effect will be smaller than if the tariffs had been applied only to India. However, the ongoing changes in the US trade policy will not impact domestic growth so much because India is not an export-dependent economy.

“We have to be patient, trade agreements do not happen overnight. Demand in the US could be a little challenging, however, the US may reduce internal taxation to raise disposable income leading to increased consumption,” says Dr. Mohan Krishna Balivada, founder of Cheers group and the World’s first alco-bev marketing Doctorate.

Cheers Group’s Kadamba Indian single-malt whisky production is built on a complete and continually upgrading industrial system, sustained investment in R&D, and a strong focus on innovation. Cheers Group, valued at Rs 800 crore, boasts over 120 brands, including Kadamba, Three Monkeys Single-Malt, and Labrodog Premium Scotch, and reportedly plans to absorb, adjust, and rework the trading dynamic in a way that the US’s reciprocal tariffs will have a minimal impact.

“Implementing reciprocal tariffs is not easy, the barriers may be circumvented by goods entering through third country with lower tariffs for entry into the US as it happened before,” says Ashwin Balivada, CEO of Cheers group who mastered Business Management from Cambridge University UK.

Kadamba’s global success is not only a testament to its superior craftsmanship but also a tribute to the Kadamba dynasty, a symbol of Goa’s rich heritage. The whisky undergoes a unique ‘Humidity Aging Process’ and is matured in bourbon sherry and virgin American oak casks, resulting in a complex, full-bodied flavor with tropical fruit and vanilla notes.

“India needs to understand that the world has become much more protectionist with the US tariffs, so it is good to look east towards Asia and Japan, southwest to Africa, and northwest to Europe,” opines Ashwin.

India has emerged a “winner” in the recent US tariff hikes, as its exporters are better positioned to absorb the impact compared to competitor countries that are facing higher import duties in America. While the US has imposed an additional 26 percent import duty on India, its competitor Vietnam is facing a 46 percent tariff, Bangladesh 37 percent, Indonesia 32 percent, and Thailand 36 percent.