Cheers group–Luxury Spirits producer ‘High’ on ‘Low’ alcohol Beverages

Panjim: Today, the youth in India are taking to high alcohol-strength spirits for value for money and that trend is going to change soon towards RTDs.

“Cheers group is crafting cocktail variants that beautifully balance the Cashew Feni’s strong and fruity flavour for new generation enthusiasts and are working to popularise Goa’s very own Heritage drink to the world,” says Dr. Mohan Krishna, the World’s first liquor marketing Doctorate and founder of Cheers group.

Goa-based Cheers group launched Ready-to-Drink cocktails made with an Indigenous cashew spirit, a Goan’s favourite tipple. The specially infused varieties of cocktail ingredients provide a beautiful aroma that complements Cashew Feni notes but keeps the intense fragrance of feni in check. This drink is smooth, fruity and tangy.

“RTDs strong growth would be driven by many factors–including consumer’s taste profile and desire for high-quality, portable cocktails, as well as flavor innovation and a shift away from the age-old spirits category,” says Ashwin Balivada CEO of Cheers group.

“Future-perfect, the Ready-to-Drink (RTD) Cocktails would grow from a relatively unknown category to one of the best-selling sub-categories in India,” adds Dr. Krishna and he opines “there would be a ‘significant shift’ towards RTD from the beer category on the plank of easy-going ‘bottled’ cocktails available at the most affordable prices.”

Cheers Group is led by its visionary founder Dr. Mohan Krishna and CEO Ashwin Balivada who are among the industry’s most innovative and creative in making iconic brands in the beverage alcohol industry. “Our premade Cashew Feni cocktails in bottles were concocted by our best team of mixologists,” says Dr Krishna.

“Our ready-mixed cocktails in a bottle are made with the finest Craft distilled Feni with all premium Cocktail ingredients. Conveniently available in 250ml bottle a generous perfect serve instantly, anywhere, anytime, serve chilled and make your moment” adds Ashwin.

RTD cocktails will be on a growth chart driven by consumers’ desire for easy-to-enjoy, highly portable cocktails. When it comes to selecting an RTD, people are primarily motivated by the variety of flavors and striking liquid colors offered, which reiterates the importance of having a diverse range of options available to satisfy a broad range of preferences.

Festive, beautiful, and flavorful – these Cashew Feni Cocktails are a wonderful addition to your party hour. Pick your favourite Cashew Feni Cocktail flavours in a mixed pack of 6 cocktails, bottled and ready to drink and enjoy. Cheers!