Scottish Legend Launched in Crystal Decanter

Goa: Blended is better, in life and Scotch! Scottish Legend blended Scotch whisky is the latest brand from Cheers group’s award-winning portfolio launched in India, to satisfy both its loyal enthusiasts and new aficionados. Scottish Legend, sure would entice consumers into the fairy tales of Scotland, a land rich in myth and legend. 

The exquisite diamond-cut bottle of Scottish Legend Scotch whisky represents the pinnacle of craftsmanship and refinement in the world of spirits. This exceptional Scotch is meticulously crafted using the finest ingredients, traditional techniques, and often lengthy aging processes which impart rich and complex flavors.

“Only the finest aged Scotch whiskies are married together for this legendary blend of Scottish Legend. Every drop is meticulously blended to rekindle the delicate intensities and subtle textures” says Dr Mohan Krishna, founder of Cheers group. “Scottish Legend is smooth, rich, and generous. It’s a blend of the finest malt and grain whiskies matured in oak barrels, that deliver luxurious flavourful notes” adds Ashwin Balivada, CEO, of Cheers Group who mastered Business Management from Cambridge University.

Cheers Group has been in the Scotch whisky business since 2016 and owns a few flagship Scotch brands worldwide: Labrodog Aged 12 years, Labrodog Deluxe, Mc Glenn, and Glendog. “The spotlight on the design of the Scottish Legend bottle has opened avenues that add to the legacy of the spirits. The masterpiece Scottish Legend bottle is as exquisite as the whisky it holds” says Dr Divya Balivada, Global Creative Director of Cheers group, who acquired business talent from Edinburgh University Scotland.

Scottish Legend is an extraordinary blended Scotch whisky– exclusive travel retail collection, each expression celebrating a legendary story of the highlands of Scotland. The timing of the launch of this premium Scotch is perfect as Scotch sales are on the rise. Scotch sales nearly doubled in India over the past two years, spurred by higher consumption among millennial drinkers as well as a growing middle class which gradually shifted to the pricier whisky. India consumed 7.5 million cases of Scotch whisky in 2022 as compared to 3.9 million in 2020. One case has nine liters of whisky. 

Already, a 40% increase in Scotch whisky imports in the first eight months of this financial year is seen against the full fiscal 2021-22. Amid the ongoing India-UK negotiations on a free trade agreement (FTA), there’s scope for the reduction of the current 150% Import duty on Scotch to a lower level.

Drawn from renowned distilleries, the collection nods to the hidden gems that can be found in each corner of the Scottish terrain amongst the lochs and rugged highlands. Scottish Legend allows collectors, connoisseurs, and enthusiasts to enjoy and experience the unusual expressions of various Scottish distillery character – a treasure trove of priceless Scotch whisky.