Panaji (Goa): India’s liquor industry has been experiencing unprecedented growth in recent years, making it one of the fastest-growing beverage markets globally. After the pandemic, the swift bounce back of alcohol shows the vast customer base inside the country. Because of India’s high population growth rate, every year produces 13 million drinking-age adults.
The beverage alcohol business in India has managed to witness a boom in the past few years. There are various liquor brands for every taste palate. There’s a sudden wave of Indian Single-malt whisky brands being crafted, distilled, and bottled in India and making a mark globally. Goa-based Imperial Distillers of Dr. Mohan Krishna led Cheers group company have upped their game.
Public Relations Council Of India (PRCI) a 20-year-old organization having a pan-India Communication Exchange forum has bestowed a champion award to Imperial Distillers as “India’s Emerging Liquor company”.
The flagship Three Monkeys Indian Single-malt whisky brand of Cheers group attributes its success to its affordability. Its biggest market is its native country India but is expanding its reach globally. A celebrated Indian Single-malt–Three Monkeys is a single malt whisky that is made especially for mixing. Keeping up with the times and the latest trends in mixology, the Three Monkeys is a controversial twist on how liquor is traditionally consumed.
“We are delighted to receive the prestigious award and thank the jury for recognition. Single Malt is a business with ambition and it has an exciting future ahead, one which we are very much looking forward to taking to greater heights” says Dr Mohan Krishna, Founder, of Cheers Group.
“It is a proud moment. We are very thankful to PRCI, this kind of award gives us a lot of encouragement, support, and motivation to do much better in the coming future” says Ashwin Balivada, Executive Director, Cheers Group, who has Mastered Business Management from the Cambridge University, UK.
“We are very happy to receive the Emerging Liquor Company Award,” says Dr. Divya Balivada, Global Creative Director, Cheers Group, who acquired business talent from Edinburgh University, Scotland.
The Cheers group started operations in 2009 and within a short span has built a scaled international drinks business with an enviable portfolio of world-class Indian Single-malts and Scotch whisky brands that take on some of the most established industry players.
It may be noted that a few international financial investors, venture capitalists, and corporate houses are already looking at picking up a stake in this successful company with an impressive portfolio of brands which is set to become a mega blue-chip company very shortly. Cheers!