Emerging Telugu ‘rock star’ Alluri making ‘waves’ in ‘music world’


Hyderabad: London-settled and Hyderabad-born, Alluri is rocking on social media with his music albums.

His latest Telugu album titled ‘Evari Kosam’ (For Who’s Sake) was released today. Though his forte is English rock , Alluri has great passion for his mother tongue Telugu and wrote a full album of 8 songs in Telugu.

Releasing the video of his song “Evari Kosam” (For Who’s Sake) he said, “it is a song that demonstrates how the music world is truly universal sphere, which exists only in the cultural blend that shapes its very existence.”

The new single represents a sonic shift in Alluri’s sound, employing an anthemic brass section & piano textures to enchanting effect.

Says he; “I am a diarist to the core, ALLURI and adds on; “I wrote ‘Evari Kosam’ during a six month travel break between completing my Masters in Finland and returning home to India.”

Sung in Telugu while boasting a vintage, British sound, Alluri’s Evari Kosam (For Who’s Sake) is the culmination of his journey to date. The original demo was immediately picked up by legendary producers Tommasso Colliva & Massimo Martelotta (Muse).

With Telugu being so similar to Italian, Tommaso instantly bonded with the track, infusing his polished production style with Alluri’s raw lyric writing talent.

After digesting a diet of classical music as an early teen, an impressionable ALLURI’s real music education began after he was gifted a guitar.

Immersing himself as an artist at a time, he learnt the guitar through the versatile catalogue of British Indie of the 80s very finest.

With Morrissey proving an overriding influence, it was his introduction to artists like The Doves on his relocation to the UK to study that really fuelled the singer/songwriter within!